Employee engagement refers to the level of emotional commitment and dedication that employees have towards their work and company. It is a measure of how invested and motivated they are in their roles, and how connected they feel to the company’s goals and values. Engaged employees are more likely to be productive, innovative, and satisfied in their jobs, leading to higher levels of performance and overall business success.

Why Bother with Employee Engagement?

Employee engagement is crucial for various reasons:

Increased Productivity: Engaged employees are more motivated, focused, and committed to their work. They are willing to go the extra mile, resulting in higher productivity levels and improved performance.

Enhanced Job Satisfaction: Engaged employees tend to have higher job satisfaction levels. When employees feel valued, supported, and connected to their work and the business, they are more likely to enjoy their jobs and experience greater fulfilment.

Improved Retention: Engaged employees are more likely to stay with the company for a longer duration. By investing in employee engagement, businesses can reduce turnover rates and the associated costs of recruiting, onboarding, and training new employees.

Increased Innovation and Creativity: Engaged employees feel comfortable sharing their ideas and opinions, leading to a more innovative and creative work environment. They are more likely to contribute new insights, problem-solving approaches, and suggestions for improvement.

Positive Culture: Employee engagement contributes to a positive company culture. When employees are engaged, they are more likely to exhibit positive behaviours, collaborate effectively, and support their colleagues, creating a harmonious and productive work environment.

Customer/Client Satisfaction: Engaged employees who are satisfied with their work are more likely to provide excellent customer/client service. Their positive attitude and commitment to their roles can lead to improved customer/client satisfaction and loyalty.

So, How Best Do You Measure Employee Engagement?

Measuring employee engagement typically involves using various methods and tools to gather data and insights about employees’ attitudes, behaviours, and perceptions. Some of the most common approaches to measuring employee engagement are:

Surveys: Conducting regular employee surveys using standardised questionnaires can provide quantitative data on engagement levels. These surveys often include questions about job satisfaction, motivation, commitment, and alignment with company values.

Focus Groups: Organising focus groups allows for more in-depth qualitative exploration of employees’ experiences, opinions, and suggestions. This can provide valuable insights into the factors influencing engagement.

Interviews: Conducting one-on-one interviews allows for employees to feedback on matters that are personable to them and enables a direct approach to collating feedback.

Benefits of Employee Surveys

At Hallidays HR, we are a fan of employee surveys as they offer several benefits for businesses. Here are some key advantages:

Insight into Employee Perspectives: Surveys provide a platform for employees to share their opinions, concerns, and suggestions. This helps businesses gain valuable insights into employee experiences, perceptions, and needs, which can inform decision-making and improve employee engagement.

Identifying Areas for Improvement: Surveys can help identify areas where the business can make improvements. By collecting feedback on specific aspects such as communication, leadership, work-life balance, or training opportunities, businesses can pinpoint areas that need attention and develop targeted strategies for enhancement.

Enhancing Employee Engagement: Engaging employees in the survey process itself can contribute to their sense of involvement and empowerment. When employees feel that their opinions are valued and acted upon, it can boost their engagement levels and overall satisfaction.

Data-Driven Decision Making: Employee surveys provide businesses with data and insights that can inform strategic decision-making. By analysing survey results, businesses can identify trends, patterns, and areas of concern, enabling them to make informed decisions and implement effective interventions.

Monitoring Progress Over Time: Conducting regular employee surveys allows companies to track progress and measure the impact of initiatives aimed at improving employee engagement. By comparing survey results over time, businesses can assess the effectiveness of their strategies and make adjustments as needed.

Strengthening Communication and Trust: Surveys provide a platform for open and transparent communication between employees and management. When businesses act on survey feedback and communicate the results and actions taken, it can foster trust, transparency, and a positive work culture.

How Hallidays HR Can Help:

Now that you understand what Employee Engagement is, and the best ways to measure and evaluate results, are you aware of how best to word the employee surveys and how to hold focus groups and / or interviews?

At Hallidays HR, we offer a range of packages that will help to measure engagement in your business. We can tailor your questions to find out exactly what you need to know.

Employee Opinion Surveys :

Bronze Package:

Provide a list of Survey Questions.


Silver Package:

Provide a list of Survey Questions.

Create the survey, on Survey Monkey (or however suits your company best).

Send the survey out to all your employees.

Collate and analyse the results.

Produce recommendations.

Support to implement the recommendations.


Gold Package:

Provide a list of Survey Questions.

Create the survey, on Survey Monkey (or however suits your company best).

Send the survey out to all your employees.

Collate and analyse the results.

Produce recommendations.

Support to implement the recommendations.

2 x DISC reports.


How Hallidays HR can help:

If you would like to discuss any of the above in more detail, then please do not hesitate to contact us on 0161 476 8276 or email hr@hallidayshr.co.uk. And of course, visit our LinkedIn page.