Should You Still Be Writing Job Descriptions Like It’s 2015?

If your job descriptions still read like they did a decade ago (long lists of “must-have” skills, endless bullet points, and vague corporate jargon) you might be turning away the very candidates you want to attract. The workplace has changed, and so have candidate expectations.

So, should you still be writing job descriptions like it’s 2015? Short answer: probably not. Let’s dive into why and how to modernise your JD game.

The Problem with Old-School Job Descriptions

Old-school job descriptions tend to:

• Overwhelm candidates with unrealistic “requirements.”
• Use corporate jargon that makes the company feel impersonal.
• Focus purely on tasks instead of impact.
• Ignore culture, purpose, and flexibility.

Result? You get fewer applications, or worse, you attract candidates who aren’t a great fit.

What Candidates Want in 2025

Research and trends show that today’s job seekers care about:

• Clear salary and benefits: transparency builds trust.
• Flexibility: hybrid, remote, or flexible hours are now expected.
• Growth and development: they want to see a path forward, not just a role.
• Purpose and culture: what’s your mission? What’s it like to work here?
• Skills over degrees: modern hiring is about what someone can do, not just what’s on paper.

How to Write Job Descriptions That Actually Work

Lead With Purpose

Instead of starting with “We’re looking for a software engineer,” try:

“We’re looking for a software engineer to help make education more accessible to millions of learners.” Candidates want to see the why behind the role.

Highlight Flexibility and Benefits Early

If your company offers hybrid work, flexible hours, or strong wellbeing support, shout it from the rooftops. Don’t bury it at the bottom.

Prioritise Skills, Not Buzzwords

Forget endless lists of “must-have” technologies or 10+ years of experience. Focus on the skills needed to succeed and leave room for potential.

Make It Scan-Friendly

• Short paragraphs, clear headings, and bullet points make your JD easy to read.
• Include a section on team culture – candidates want to know who they’ll work with.

Use Inclusive Language

Avoid gendered terms or phrases that could unintentionally discourage applicants.

Job descriptions aren’t just about telling people what you need, they’re about enticing the right candidates to want to work with you. If your descriptions still feel like 2015, it’s time to update your approach. Modern JDs are clear, concise, purpose-driven, and inclusive. They speak to people, not just resumes.

Because the best candidates in 2025 aren’t just looking for a job, they’re looking for a place where they can grow, belong, and make an impact. And your job description is the first handshake.

How Hallidays HR can help

If you would like to discuss any of the above in more detail, then please do not hesitate to contact us on 0161 841 1660 or email hr@hallidayshr.co.uk. And of course, visit our LinkedIn page: Hallidays HR LinkedIn.